Back to basics II: hiring

I mentioned a few weeks ago that I'd decided that buying a new horse and running a specialty retail business have quite a bit in common.

Foremost on the list is the importance of getting back to basics, particularly in the area of proper training. Backing up a step, the "getting-to-know" phase of a relationship is invaluable.

My new horse is a jumper -- and a young one, at that. Trying to rush him into challenging situations before he really gets to know me, how I think, and what I expect of him is a prescription for disaster. The same philosophy can apply to the workplace.

All too often, a retailer finds himself or herself short on staff. That's never much fun, especially if the owner is already spending an excessive amount of time on the job. When it does happen, there's always the temptation to hire as quickly as possible to fill a void.

But rushing things along, more often than not,  is an invitation for bigger problems in the future. No matter how stable your staff is, you never know when someone is going to leave for a new position, health reasons, a spouse's job transfer or just to do something different.

If you haven't already identified at least one person you'd like to have on your staff, this is the time to take a deep breath, enlist some temporary help and invest some "getting to know time" in several potential employees. Get to know their temperament and how they'd handle different situations, especially stressful ones.

Some potential employees make great first impressions that, unfortunately, don't hold up over time. Happily, there are many quality people who don't do as well in a first meeting or interview. When you don't take the time to get to know them -- when you rush to a decision because you're under pressure -- you do yourself and others a disservice.

Invest "getting-to-know time" in others before you're under pressure and you'll come through like a champion just about every single time.

Harness the sun's energy

The energy from the sun is incredibly powerful and plentiful.  Just one hour of the sun’s energy could provide the planet’s electrical energy for one year. 

Des Moines Onstage at 2124 Grand Avenue installed panels on their roof recently.  The panels should provide nearly 80 percent of the building’s electrical needs according to owner Maria Filippone.  She says “The panels are working as predicted and the payback should be 4.5 years.”

Solar panelsSolar panel systems used to store energy in batteries but now generated electricity goes for immediate use or back to the power company if you are generating more than you need.  Net metering provides a credit when more energy is generated than consumed.

Tax credits are available for the installation of solar panels.  A whopping 30 percent from the Feds with no limit and 18 percent from the state but a $20,000 commercial and $5,000 residential limit.  It’s almost like buying a solar system at ½ off.

So where to begin?  The first thing to do is conserve all you can.  Rather than pay the high price of generation, pay the low price of conservation.  Update light fixtures and reduce plug loads like computers running all night.  Then figure what percentage of your electrical needs you want to generate.  The great thing is more panels can be added as funds are available.

My next blog will figure the cost of solar for your house.

How’s the test from last blog coming?  Anyone turn off the blue light devices two hours before bed? Contact me at rsmith@smithmetzger.com

Referrals & poltergeists

Carl Maerz is a co-founder of Rocket Referrals, a startup company focused on helping businesses gain referrals from customers.

Late October is upon us; and with it, darker days, lower temperatures, falling leaves and rising vigilance. As we dust off our jackets and carve our pumpkins - the transitioning environment cannot be avoided. And, although most of us enjoy the intricacies of fall, there is still the eerie side of things which creeps up on us from time to time.  After all, even the most hardened gets the occasional chill as All Hallows' Eve draws closer. That being the case, I thought it appropriate to mesh some ghostly facts into my Halloween post - so, just maybe, you’ll check your backseat next time you head home from the office.

Screenshot 2014-10-27 13.53.12Poltergeist. German for “Rattling Ghost.” The psychic manifestations that seem to appear when nobody is looking but are certain to let you know they are around. Poltergeists aren’t the misty ghosts often portrayed with bed sheets, nor the creaking noises in an old attic. Rather they crash vases, set furniture ablaze, and send books tumbling from the shelf. Active day and night, poltergeists are also known to pull people from their beds and cause them to levitate against their will.

Just over a century ago Poltergeists were studied to explain the noises of crashing glass of objects that were later found intact. A theory was developed that some inanimate objects possess a double - or a phantasmal - image that was hurled by the poltergeist. In essence, the ghosts were attempting to cause harm to the living world, but were unable to break through spiritual boundaries. The unearthly doubles were exact replicas of existing objects, and although the original was unadulterated, the effects were heard by the living, i.e. you and me.

The idea of exact spiritual replicas is repeated throughout history, evidenced by the sightings of doppelgängers (double goers). As with inanimate objects, doppelgängers are spiritual incarnations that have very close ties with their living counterparts. Both theories explain the natural attraction between the unnatural and human - showing how spirits are able to influence the behavior of those in which they have a connection. Similarly, people have connections with family and friends in which they find similar to themselves. Like father, like son. Often our decisions are made by influences from our loved ones.

Savvy businesses use this connection regularly to rein in new clients by leveraging their existing customers for referrals. Rather than attempting to win over a prospect with traditional marketing, they are able to relay the goodwill they acquired from their clientele. Referrals leverage the power of influence known as “likability” as prospects are more likely to take advice from friends and people they know and respect. Just the same, I would be more likely to follow a ghost portrayed as myself or someone close to me down a dark corridor.

Poltergeists may enjoy breaking vases - after all, it is kind of their forte - but interestingly enough, they have figured out just how to spook us. Drawing on aspects of psychology they are able to incite fear by rattling what is close to us, as it has much more of an impact. Imagine watching a haunting from afar, and compare that to breath on the back of your neck. Marketers should take a page out of the “Handbook for the Recently Deceased” and target prospects at the most spooky place - via their close friends and family.

Image credit: SLM Production Group

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