Be consistent. Be consistent. Be consistent. Be...

consistent.  Add to that, be predictable.

Why?  It feels safe, trustworthy and comfortable.  And, it creates an expectation in a customer or prospect that you can successfully fulfill.

Always remember...you get tired of your message much quicker than your audience does. You may not even get noticed the first few times someone hears from you. You just have too much competition for their attention. After six or seven times, there might be recognition, but perhaps they don't need you yet. Typically it takes 8-13 interactions for your audience to really register that you are talking to them.

But what would happen if you stopped talking to them after attempt #7?  Or if you speak to them differently each time?

We've been sending out a weekly e-mail marketing tip since 1999. We get calls from people who want to hire or interview us - some who have been putting our weekly e-mails in a 3-ring binder for several months or even a couple years, but they just hadn't needed us until that moment.

Thank goodness we didn't take them off the list after the first five contacts didn't elicit a response!

Whether the magic number of contacts is five or fifty-two, make sure you are consistent and repetitive in your efforts to reach out for new customers.