IowaBiz Appears in Business Record

In this week's issue of the Des Moines Business Record, the online version of the article, Social Media Gain Importance in Marketing, includes a video showcasing IowaBiz.

The article spotlights how businesses are getting involved with social media (definition). Nathan Wright, founder of social media consultancy LavaRow, talks about the importance of companies creating a social media strategy, allowing them to relate and connect online effectively with their customers.

Claire Celsi of The Integer Group and Mike Sansone of ConverStations (and IowaBiz) are also quoted in the article.

Money Quote:
"You can engage your customer as an interruption with a radio or TV spot for 30 seconds," Wright said, "or you can create something like this that engages them for three weeks to three months."

Other Social Media Resources:
- Social Media Biz
- Many to Many
- Britopian
- Rules of Social Media Optimization (SMO)
- Social Media Optimization

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