Does Your Web Strategy Include Listening?

Hear that? It's the voice or your customer, the sounds of pleading from prospects, the scratch of your competitor in the news...but can you hear it with all the surrounding noise? Are you even listening?

The mindset around web publishing seems to have always been 'push' - all about getting your message out. Though the landscape isn't really changing (it's always been about others more than ourselves) - we're becoming more aware that other voices exist. And sometimes, they're talking about us.

How do we keep track of it all? RSS or Syndicated Content. Content coming to you rather then you going to get it.

Here's a simple video that explains it (from the folks at CommonCraft):

Click To Play

There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.

Related Posts:
- A Simple Business Case for RSS Feeds
- Search Once and Subscribe
- How To Subscribe to Feeds