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5 Tips on Getting and Staying Connected (1)

Almost a year ago, I was asked by Juice Magazine to give five tips on how to get connected and stay connected to the business community.  I was limited by space, so I'm excited to be able to expand on them now.

Tip # 1 - Blog
I have witnessed much debate over the last few years on whether blogging is worth the time commitment.  In my opinion, it is well worth it.  Besides the fact that your website/blogsite will become more findable... wouldn't it be great to network in your sleep?  We've all heard that we should strive to make money while we sleep, but what about networking in our sleep?  Below are my networking tips, based on my personal experiences, within the blogging category:

  • Hire a blog coach.  By investing a small amount of money and time, you'll find that your blog will be more dynamic and effective in a shorter amount of time.
  • It's very hard to put your thoughts out on the web.  So, before you decide to jump in, start to read a few blogs first.  When you are comfortable reading posts, then type in a comment.  The author will appreciate it and you'll instantly establish a new connection.
  • When you finally decide to write your own blog, your blog should 'sound' like you.   When you meet someone face to face, you know if they are 'being real' or not.  Your blog shouldn't be any different.
  • To maximize your reach, you should post everyday.  Since I don't do that; I won't recommend it, but you should post at least 2 times per week.  The more you post, the better chance you give yourself to make a new connection.  The more connections you make, the better chance you have to make a new customer.
  • Write your thoughts down.  With all the distractions in the world it is easy to forget a great idea for a post.  Take the time to write it down when you think about it.  If you don't, you may lose that great thought forever.
  • Don't try to be perfect with your writing.  One of my biggest challenges is making sure everything sounds right before I post.  When I do this, it takes a long time and gets very frustrating.  Don't forget to let conversation happen.
  • Don't be too long with a post... (and that's why you'll have to wait until the 22nd to read Tip # 2 on Getting and Staying Connected...)


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Great tip (er... is it tips?) Adam!

I can attest to the value of the blog to "network in your sleep." I haven't been blogging long, but have met some really great people as a result, both online and offline!

Which reminds me, we'll have to have coffee again soon! :)

As a business owner, it's hard not to look at a new technology or new communication tool with a "ROI" mindeset. I think a lot of businesses don't blog for three reasons.

1. They don't see the value.

2. They see the value, but think the ROI is way too far out in the future to be worth the investment.

3. They just don't know what to blog about.

I think a good blog coach (like you mentioned) is a great resource to help businesses see the big picture and brainstorm content ideas that might not seem obvious.

Can't wait for tip#2!!

Thanks Chris and I really appreciate you extending the conversation!

You make some very valid points and people could learn from that.

Keep doing what you're doing (I've been hearing good things about you in the marketplace!)

Oh... and I'm always up for coffee!

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