Web Strategy Must Reads

I always tell people I work with, Be the Resource. If you find something your readers will value, share it with them (and tell them how they can get it on their own).

In that spirit, here are a few pieces that you should read (and then subscribe to their RSS feeds - here's A Beginner's Guide to RSS):

• Social Media: From the Drawing Board to the Board Room by Jeremiah Owyang Jeremiah tells how one company go started measuring their involvement in new media. After reading the story, do a search on web strategy - yep, same guy.
  Money quote: "While some of the measurement concepts remain the same as
• When Blogging is not Your Full-Time Job by Mario Sundar
  5 tips and some great links from LinkedIn's Community Evangelist
• Corporate Blogging Profiles:Are You a Sleeper or a Host? by Mark White
  Mark lists several different roles/perspectives. Which one are you? Notice that 'The Ignoramus' is not listed as a choice.