Is Podcasting Part of Your Strategy?
Text, Images, Video and Audio. While video is getting a lot of play (and should be considered for your business), it may be more affordable to begin podcasting.
The National Pork Board offers its PorkPod podcast with an embedded player. This way your audience can download the podcast or listen from within the browser.
While this isn't a podcast, take a listen to Brian's radio spot - right here in the browser:
Play in Browser:
Audacity is a free, easy-to-use software available (MAC and Windows) for recording and editing sounds.
Easier still is BlogTalkRadio. Just pick up the phone and record. Within minutes after recording, BTR turns your recording into a sound file you can embed in your browser. Our own Rush Nigut does this at RushonBusiness. Sherry Borzo at dsmBuzz also uses this method.
Similar to blogging, one of the best ways to get started podcasting is listening first. Anita Campbell compiled a great resource 100 Small Business Audio Podcasts along with a backstory behind the list.