Lights, camera...sales?

There are many ways to deliver a marketing message. One that is often overlooked or erroneously dismissed as being too expensive is producing a video. YouTube has changed some perceptions in that arena but not so much in the marketing field. 

In reality, the return on the investment can be significant, even if you get a top notch professional to shoot your video. Some of the advantages are:

~ Delivers the intimacy of extended one-to-one communication.

~ Compared to TV ads, non-interruptive.

~ Allows three-dimensional views of products, show a product in use or a service provider in action.

~ With music, action and color, generates emotional impact.

~ Can bring your employees and their passion for your business to life.

~ Can be combined with CD, DVD, or streaming video technology to translate to an easy direct mail piece or web page content.

~ Is a powerful storytelling medium.

Wondering where you can use your video?  Your lobby.  Your website.  Your e-mail campaign.  Your annual meeting.  Staff recruitment.   New business pitches.  And that's just the beginning. 

Comments

[Nettie Hartsock]

Drew,

Great post. I loved that you linked to Tom Clifford!

I'm in the midst of getting my Master's in Transformative Language and Storytelling from Goddard College and I can tell you that every thing I'm learning applies directly to how businesses can tell their stories in real and authentic fashion. And one of those ways is through film, video and a great script!

[Drew McLellan]

Nettie,

Do you know Tom? He and I met in Chicago this spring. It was great to talk storytelling with him!

Your classes sound interesting. So far, what's the most applicable to business lesson you've learned?

Drew