HEO is Better Than SEO: Write for Human Eyeballs

I get questioned a lot about Search Engine Optimization (SEO). I always recommend Human Eyeball Optimization (HEO) over SEO.

Think about this: Who is the customer of a search site?  A user (almost always a human being).  If Google doesn't consistently provide relevant results, the user goes to another search site.

That said, help Google help you by helping their user. Write your content and design/develop your site for human consumption. If people hate your writing, Google hates your site.

Some small businesses still think there are tricks to ranking higher in search results due to placement of hidden keywords, lots of meta tags, or having your site submitted to 80 search directories.

Better practice is to think of who and how people search for content. Then write towards that end. If you know what your customers and prospects value and are searching for, provide that content on your site. You'll be found.

If you're paying lots of money for SEO service rich in "robot" and geek-speak, you've probably thrown away hundreds of dollars.

Ever wonder what a conversation with a Google spider, would be like?