« Protect Yourself When Signing Contracts | Main | Tax Theories of Relativity »

Be A Relationship Farmer

Farmer Have you ever caught yourself asking the question... "What value does this person bring me?"  If so, you're not alone.  It's very normal but may not be the best way approach a networking situation.

As a networker/collaborator/business development/salesperson, I believe that is important to operate on the "you just never know" principle. 

Often times, the people you meet aren't the direct contacts into sales opportunities for your organization.  As a matter of fact, the real opportunities lie layers deep and can only be reached through strong relationships.

We must work very hard to develop and nurture the relationships around us before scratching someone off your list.  As my good friend Richard Rowe says, "Networking is farming. Not hunting."

Concentrate on growing your relationships rather than monetizing them and your sales yields will grow.

Oh yeah... Happy Thanksgiving! 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ceb069e200e54f9c9fba8834

Listed below are links to weblogs that reference Be A Relationship Farmer:

Comments

What a great analogy of farming to hunting. Reading this helped define a lot for me Adam. Thanks!

Thanks, Art!

You're definitely one of the great ones!

The comments to this entry are closed.

« Protect Yourself When Signing Contracts | Main | Tax Theories of Relativity »

Technorati Bookmark: Be A Relationship Farmer

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.