Be poster perfect

Sure mass media and the web are great marketing tools, but don't discount the golden oldie, the poster.  Here are some ways you can make that poster as effective and efficient as possible.

Ask yourself these questions.

• Where will it be displayed?  Will posting locations/style require it to be 2-sided?

• Are there limitations on size and shape?  If it will not add to the effectiveness, design your poster to make best use of paper sheet sizes.  Less paper waste = less cost.

• Is it going to be mailed?  How so?  Do they have to be folded or rolled?  (This impacts drying time and some ink choices) Does the weight of the poster matter?

• How will it be mounted and/or hung?  Will it be put into a frame?  If so, what are the dimensions?  You don't want to lose part of your message under the frame.

• Do you need to include logos or additional lines of type, legal notifications etc. at the bottom of the poster?

• Will it be used inside or outside?  Do you need to coat it?

Like most marketing tools, posters look deceivingly simple.  Don't get caught missing a detail that might impact your success.

Flickr photo courtesy of riptheskull