Sweeten the deal

One of the tried and true techniques of the sales letter is the sweetener.  Basically, it is something extra you offer, to move someone from consideration to purchase.

Here are some deal sweeteners you should consider in your next sales pitch:

• Free information
• Discount
• Samples
• Free trial
• Sign up now, quit any time
• Buy A, get B free
• Contests or sweepstakes
• Time limits
• Free gift
• Good/Better/Best choices
• Guarantee
• Special financing
• Membership

Don't be shy about trying some of these sweeteners.  They add some punch to your mail piece and encourage the audience to act now, rather than whenever they get around to it.  Keep in mind, most of these offers would work equally well if you were selling face-to-face, through the mail or some other tactic.