Give them a choice

As consumers, we are all about choice.  We like options.  Our country has really gone through a "personalization phase" where everything is better simply because it is more customizable.  Walk down the laundry detergent aisle grocery store and marvel at the options available to consumers. 

We need to apply that thinking to our business as well. 

How can you offer your clients more choice?  Be creative.  It doesn't just have to be in terms of your product or service. 

• How about delivery options? 
• Download an electronic version? 
• Overnight shipping versus ground? 
• Or what about payment options? 
• A discount for payment upfront? 
• Convenient terms for stretching out the payments?

One of the most valuable resources any customer has these days is time.  So how about charging a premium for exact appointment times - say we'll be there at 8 am rather than from 8 - noon?  Turnaround time could also be something you let them control. 

Are you seeing a trend here?  Most of these choices can also be new profit centers for you.  If someone wants it faster, in a different format or special treatment - there is a value to having that option.  Which makes it a win/win for you both.