Tag! You're it.
This week I discovered an interesting project called Brand Tags (Brandtags.net) - where visitors can drop by and "tag" popular brands like Coca-Cola, Microsoft, GE, etc.
Tagging is commonplace throughout the Web. While watching YouTube videos, you may notice a cluster of descriptive words to the right - those are "tags" that the user has added to help categorize where the video belongs. Brand Tags works in a similar fashion, except that you "tag" based on your perception - not categorization - of the brands.
Brand Tags is fascinating because it gives us a window into the collective mind of hundreds of thousands of people and how they currently see large companies - companies that spend billions of dollars to shape our perceptions.
Here are a couple examples of brands and their corresponding tags:
Tags: Cool, Design, Awesome, Innovation
Tags: Annoying, Friends, Music, Kids, Teenagers, Ugly
Tags: Search, Everything, God, Evil
Tags: Cheap, Fat, Food, Unhealthy
This is just another great example of how social mediums have leveled the playing field between large organizations and their consumers.