What's in a Job Title?

I have a client who has given their receptionist a name plaque for her desk. It reads "Director of First Impressions." I never cease to get a kick out of seeing it when I walk in. I have to believe that it provides the receptionist with a gentle reminder each day as she walks in to sit at her desk. Creating first impressions has got to be more motivating than "answering calls."

For some time, I've noticed that there has been a movement in many business circles to provide creative and motivating titles for their employees. While some are silly and somewhat meaningless, others are quite inventive. They motivate, inspire and remind associates of the underlying importance of their position.

ICMI recently created a post about titles given to Customer Service Representatives (CSRs). Some of the titles provided have been:

Customer Advocates

Customer Solution provider

Specialist (subject matter experts)

Asset managers (One financial service company used this -- their call representatives came up with it -- they said they protected the company's greatest assets, the customers!)

RSR (response services representatives)

Customer Care Executive

Customer Care Co-ordinator

Customer Consultant

Customer Liaison Officer

Customer Service Executive

Customer Service Professional

Telebusiness Executive

Telebusiness Professional

Telecare Executive

Telecare Professional

One company used titles to provide a sense of increasing expertise:

Service Trainee

Service Apprentice

Service Representative

Service Specialist

Senior Service Specialist

Elite Service Specialist

What about your company? Can you come up with a more creative title that will make front-line service providers smile and give them a sense of motivation, inspiration and worth? Post a comment and share your own ideas or examples you've encountered.