Networking Etiquette (The Basics)

One of my favorite things in life is connecting people. That's what I do. Whether it be in my executive recruiting business or simply serving as a resource for my friends, I get a real kick out of connecting two different parties in hopes they can find common ground and build a relationship. Sometimes I even get paid to do this. But it's not always easy. Not everyone knows and understands there is a certain etiquette to networking.

Just this week I connected two people that both had a need that could have possibly been fulfilled by meeting one another. I introduced the idea of meeting to both people. They both thought it was a great idea. A meeting was set at a specific time and place. When it came time for the meeting, one party didn't show.

No phone call. No text message. No homing pigeon. She just (I guess) decided not to go. I have heard nothing from her since. WOW!

I am stunned, surprised and embarrassed. I felt as if this reflected on me, my character and my judgment. The person on the other end of the "stand-up" was very forgiving and gracious towards me, but also very surprised. So it got me thinking...and here, quickly, are a few basic things I think everyone should know about the simple laws of networking:

1. Show Up. If you have a meeting set up to to meet someone and strategize how we can help each others business grow, show up! I understand things happen which may cause the need to reschedule. No big deal. Just call ahead of time and be prepared to reschedule.
2. Networking requires reciprocity. If someone sends you business, keep them top of mind. Reciprocating a new client is the best thank they can receive, and they will continue working to find you referrals.
3. Communicate. It's critical that you know your story and understand who your target market is so you can communicate it to your referral sources. If you don't know what type of business you're looking for, you'll never get a solid referral. By the way, Mark True will tell you that "everyone" or "anyone" are wrong answers.
4. Follow Up. If someone in your network has been kind enough to pass on a referral your way, do that person the professional courtesy of letting them know what happened. If it turns into business (directly or indirectly) make sure you follow up with a sincere thank you!

It's all very simple, really. Just treat other people the way they deserve to be treated. Isn't that the golden rule? What other suggestions (laws) might you suggest for great networking?

Comments

[Amy]

Thanks for bringing up this issue. I find it amazing that this has turned into such an issue.

I have also noticed recently that many people agree to a scheduled meeting, but do not view this as a commitment. Similar to the experience of someone just not showing up for a networking experience, people shrug off a meeting (no matter how far in advanced the meeting was agreed on) without a second thought.

I just see it as a need for people to recognize and set priorities, and of course, the Golden Rule.

Thanks!