Who should manage your social media efforts?
Let's say you're a business. Any size - from a small retail shop to a large corporation. You're intrigued by social media and its possibilities, and you're ready to dedicate a staff member to these efforts. Now the question is: What staff member should have these responsibilities? What qualities should you look for when hiring for the position?
- Curiosity - He/she will be curious about new mediums and new technology. You won't need to tell them to check out the newest social network - they'll already be signed up, playing around with it and determining whether or not it has any relevance to your business.
- Immersed - This person will not only have Facebook, LinkedIn or Twitter accounts, they'll be activate participants. If they aren't familiar with these tools, they're probably not a good fit for you.
- Personable - By engaging with customers in social mediums, he/she will immediately be thrown into a customer support role. This person must be able to pleasantly and patiently interface with your business audience on a daily basis.
- Willing to teach others - A social media manager will constantly be educating their co-workers and superiors on the latest technology.
- Ability to write - So much of digital communication takes the form of the written word. Despite it's inherent immediacy, any social media effort is an extension of your company's brand and should reflect professionalism. A firm grasp of spelling and proper sentence structure is a must!