Why aren't more real estate agents on social networks?

Today, my co-pilot (Hillary Brown) and I gave a presentation to a group of real estate professionals about social networking tools that they can add to their existing marketing toolbox.

We've presented to groups of agents a few times before, and we're always surprised by how few have embraced social media as a lead-generation and networking tool.

Here's my paraphrased, outsider perspective on the business of being a real estate agent: There are two critical components - your network and reputation.

Participating in social networks in an authentic way can greatly enhance both of these things, so it seems like a no-brainer that agents should be harnessing these tools. However, some are still stuck in "broadcast marketing" mode, so I wanted to share a few examples of local agents that are doing interesting things.

Amber Salmon and Justin Volrath are active on the social network Twitter and frequently attend tweetups (meetups for Twitter users) where they build digital and real-life social and business connections. This is smart - they don't just rely on chamber of commerce luncheons and a Rolodex to build their network.

Amber is also a prolific blogger. Notice that the title of her blog is LiveinDesMoines.com, which is great for search engine optimization because these are the terms humans use when researching real estate communities online. Sure, Amber promotes her listings on the blog, but she also provides value to her potential clients with posts like What is Des Moines, Iowa like? and What do I really need to know when I buy a home?

Also, do a quick Google search for either one of them. The top results will bring back their individual presences on Twitter, Facebook and LinkedIn. Every day, more and more real estate buyers are doing their homework and checking out agents on social networks, so it's critical to have some form of presence out there. It's OK to blur the lines between personal and professional a little bit, so don't stress over that.

Your clients will want to know that you're a human being, after all!

These are just a few quick examples of what agents could do, but the possibilities on the social Web are endless. What else could they take advantage of? Please feel free to add your thoughts below.

Nathan T. Wright

Comments

[Amber Salmon]

Nathan, Thanks for the mention in your article! I've always been a fan of embracing technology...and the connections I've made via Social Media are priceless.

I think you'll find more and more realtors reaching out in the near future. Thanks to SM educators like you they will see the value it can add to their business.

Now...I'm off to update my blog! Cheers!

[Justin Volrath]

Thanks for the props Nathan! I really enjoy participating in Twitter and the local tweetups. Of course, it helps my business but, even if I wasn't a Realtor, I think I would still be active. It's just alot of fun to meet diverse and interesting people from around Des Moines.

Keep teaching everybody and they will finally get it. Your educational sessions have inspired many.