How Facebook's interface change effects businesses

Recently Facebook made some dramatic changes to it's user interface, and I wanted to take a moment to explore what specifically changed for companies using the application.

Essentially, branded profiles for companies called pages now look, act and function similar to individual user profiles. Here's what's new and exciting:

1. You may now publish your company's "status" and it will show up in the individual front-page news feeds of all the users who have declared themselves fans of your page. In the past, updates were restricted to the four walls of the page itself.
2. You'll now notice tabs across the top of your company's page. This allows you to organize and segment your page's content in a way that makes more sense to your visitors. Previous Facebook pages were highly unorganized and chaotic in terms of design and aesthetic. You may also customize these tabs.
3. "The Wall" (an area for fans to leave comments on your page) is now enhanced with multimedia, meaning that visitors can post videos and photos along with text content. 

However, not everyone is happy with Facebook's UI changes, as Jennifer Leggio explains in this blog post on ZDNet.

If you're looking for more detail about Facebook's re-design and how it impacts businesses with a presence there, watch Hillary Brown's video below:

Nathan T. Wright