Would you spend $20 to be a better marketer?

"Today a reader, tomorrow a leader."
                                  ~ W. Fusselman

I believe that leaders read.  I believe that smart marketers read.  I believe that rich people read.

Don't believe me?  Try this stat on for size:

According to the U.S. Labor Department, business people who read at least 7 business books per year earn over 230 percent more than people reading just one book per year!

Add all of that up and I'm pretty excited to tell you about a new Business Book Club that is starting up here in Des Moines.  The Meyvn Group is launching an absolutely free business book club that's going to meet once a month.  All you have to do is buy the book, read it and show up.

If reading is good, reading and discussing with other smart business professionals....remarkable.  I can't imagine you wouldn't walk away from these gatherings with some new ideas to implement, being re-energized and ready to take on the world.

These are all worthy books...I've read them all and reviewed a few of them on my blog.

Here's the schedule of books to be discussed:

May 19:         Tribes by Seth Godin
June 16:        Made to Stick by the Heath brothers
July 21:         Orbiting the Giant Hairball by Gordon MacKenzie
August 18:    The Carrot Principle by Adrian Gostick & Chester Elton
Sept 22:       The Art of Woo by G. Richard Shell & Mario Moussa
Oct 20:          The Go-Giver by Bob Burg & John David Mann

All the meetings will run from noon - 1 p.m.
Plymouth Congregational Church
42nd Street & Ingersoll Avenue, Des Moines
(bring your own lunch)

This is pure professional development and community building.  No sales pitch, no hidden agenda.  Just everyone getting a little smarter and a little better.

I've got the dates marked on my calendar.  How about you?

Comments

[Gary Jensen]

Great stat Drew. This takes me back to a snippet in Brian Tracy's "Be a Sales Superstar." Early in the book he makes a case for reading--daily.

I like his point:

"If you read ... for one hour each day, that will amount to ... 50 books per year. Since the average ... reads less than one ... book per year ... that alone would give you "the winning edge ... ".

No time? Slow reader? Get an audio book and listen in the car during the commute or while working out. Ongoing development is a must.

[Seth Godin]

Wish I could be there!

[Drew McLellan]

Gary,

I've never met an avid reader who wasn't successful in their chosen field. And I am a big fan of the audio book suggestion. It's an excellent way to get through a book a week or more!

Drew

[Drew McLellan]

Seth,

Well, if you can change your plans and join us, I promise we'll save you a seat!

Drew

[Bob Burg]

Thank you, Drew,

What an honor to have our book included with such esteemed works. Very much appreciated!!

Best regards,

Bob

[Drew McLellan]

Bob,

Your book was the only one on the list I hadn't read so I ordered it...and read it this weekend.

It's incredibly well done. I finished the book and promptly ordered a copy for every one of my employees and several to share with clients.

I wholeheartedly agree with every lesson in your book. It's the secret of the successes I have enjoyed in my career.

Thank you so much for writing such a fantastic book!

Drew