Get Customers' Attention by Doing Old Things a New Way

Anyone who flies frequently can likely recite the flight attendant's safety briefing by heart. Despite warnings from the purser about how important it is or pleas from the cockpit to put down your reading material, most of us just zone out. A few months ago, an airline passenger caught a Southwest flight attendant on his camera phone turning the tired old spiel into a clever rap.

Think of all the ways companies, Customer Service Representatives and sales people approach you with bland, been-there-done-that phrases which customers shrug off like an airline safety briefing:

• "Did you find everything you needed?"
• "Anything else I can do for you today?"
• "Can I help you find anything?"
• "Do you need a fitting room?"
• "Are you finding everything okay?"

Sometimes, you must choose NOT to do what the customer expects. Perhaps it's time to think through all of your customer touch-points and consider opportunities to catch the customer's attention by doing old things a new and different way!