Lighten up and get some new customers

We all take our work seriously, as we should.  After all, it's how we pay our mortgage.  But depending on what exactly it is your business does...sometimes it pays to take a more light-hearted approach to selling your wares.

Takes the good folks at PetButler.com.  Darron Kitterman, the Central Iowa franchise owner has a sense of humor and uses it to grow his business.  Pet Butler's work is for the dogs....literally.  They scoop poop.  They do provide some other services...but they're all related to dog waste of some sort.

Darron uses that sense of humor to make sure everyone knows what he does for a living and how he can make your life a little easier.  Darron dons a shirt like this and waves a passing cars.  He mails t-shirts (see photo) and candy bars that look like poop.

They use poop puns like "often imitated, never doo-plicated."

They have fun.  They make us smile.  And we remember them.

And when we're frustrated because your kids can't play in the back yard or mowing is a landmine avoidance game....who do you call?

Exactly....the people who gave you a chuckle and made dog poop amusing.

I'm not saying this tongue-in-cheek approach would work for every organization.  But, it's a great example and a worthy reminder to all of that that we don't always have to take ourselves quite so seriously.

Having some fun doesn't mean you aren't a poo-fessional!