Facebook's Fan Box adds social interaction to your website
Facebook recently unveiled the Fan Box, which is essentially a "social widget" that you can bolt into your own website. This widget pulls in streams of social activity from your company or organization's Facebook Fan Page and plants it where all of your website visitors can see it.
In order to use this feature, you do need to have a Facebook Fan Page set up first. For the sake of discussion, we'll assume that you already have one. (If you don't, you can read more about the benefits and features here.)
In the past, websites and Facebook Fan Pages were completely seperate destinations. You may have been frustrated by lack of visitors to your website, meanwhile, your company's fan page was getting all sorts of activity and engagement and you naturally wondered: Why can't the these two things be integrated?
Well, now they can. And this is such a better solution than the "Find us on Facebook" badge that many websites have, which is simply a bridge that carries you off to the social network.
In addition to the benefit of increased social activity on a typically static website, you also gain more "discovery" of your company's Facebook presence. The Fan Box lets visitors become a fan of your company on Facebook in one click without ever leaving your site.
This is just more proof that the age of "brochure-ware" websites is quickly ending. Go ahead, stamp one of these Fan Boxes onto your website and tell me what you think.
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