There is a new sheriff in town
Image via WikipediaThe Federal Trade Commission (FTC) has just issued new guidelines, which take effect Dec. 1. These guidelines prohibit commenting on products or services without revealing the compensation you have received.
Bloggers and others receiving compensation from affiliate links are justifiably concerned. Fines for violating the guidelines can total $10,000.
The FTC has stated it is more interested in education than fines. State laws modeled after the guidelines, however, often provide a private course of action. This can subject bloggers to lawsuits from disgruntled readers.
As always, the best defense is a good offense. Complying with the guidelines prior to the Dec. 1 deadline will keep you out of harm's way. At least until a court allows enforcement of the guidelines retroactively.