What is socialnomics?

Good marketing makes something happen.  Someone walks into the store.  A prospect fills out a form on your Web site.  The cash register rings.  A customer tells their neighbor about you.

One of the knocks against social media is that it's difficult to measure or calculate ROI.  This video shakes up that theory by showcasing how many businesses are not just creating communities...but they're creating revenue via social media.

I think the question is a valid one -- what are you missing out on, by not at least dipping your toe into the social media waters?

~ Drew

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Comments

[Tom Flynn III]

Drew - Good stuff. Love this video and we've used it in several presentations to help people understand how important connecting with people using social media is. However, we've found that if you're going to pursue social media as a marketing tool, you've can't just dip your toe. You've got to commit to it to make it work. It's just like other media. For example, if you dip your toe in TV advertising - without making the commitment to spend enough money in media - you're going to get poor results. The companies who are using social media successfully as a marketing tool are the ones that are committed to it.