The Best and Worst in Customer Service

Each year, MSN Money releases its top 10 list of the best and worst in customer service. Here are this year's winners and losers.

The Hall of Shame

1. AOL
2. Bank of America
3. Comcast
4. Sprint/Nextel
5. Capital One
6. Dish Network

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7. Time Warner Cable
8. Wells Fargo
9. Citibank
10. HSBC

The Hall of Fame

1. Amazon
2. Trader Joe's
3. Netflix
4. Apple
5. FedEx
6. Publix
7. Southwest
8. UPS
9. Nordstrom
10. Marriott

A couple of observations.

• The "Hall of Shame" list is obviously dominated by large financial and home entertainment (cable/dish) companies. Do we have higher expectations of the companies with whom we depend on our daily financial and entertainment services?
• I personally have been a customer of seven of the companies on the "worst" list. I am currently a customer of only one of the seven and have been considering dumping them because of my experiences. I find it interesting that I am a personal example of a customer who has chosen not to do business with six of these companies.
• The "Hall of Fame" list is dominated by retail, shipping and travel companies. There is not a single financial institution or home entertainment company on the list. Once again, it begs the question if our expectations are different for those companies with whom we engage on occasion versus those with whom we depend for daily services.

 How do you react or respond to the list? What are your own experiences?