Make my life easier

Steps to get a $20 rebate from Bed, Bath and Beyond:

1. Remember to ask for rebate form
2. Remember to ask for duplicate receipt
3. Fill out name, address, phone, etc. etc. on form
4. Get serial number of coffeemaker off the box
5. Write down serial number in the little boxes
6. Cut UPC code out of the box (which negates returning it)
7. Figure out which Mr. Coffee is the right box to check
8. Find envelope
9. Put form, receipt and UPC code in envelope and seal
10. Find stamp
11. Mail envelope

Steps to get a $50 rebate from Apple:

1. Take the card when the Apple guy offers it to you
2. Log onto www.apple.com/promo
3. Click on Submit a Rebate
4. Let your autofill complete the name, address section
5. Type in your receipt number
6. Click done

But of course...this isn't really a post about Apple products.  It's about making things easier and less complicated.  Think about the hoops you make customers jump through.    

• Who do those hoops serve?
• Is there a better, faster, easier, more efficient, way?
• Could you do it for them?
• How could technology help?

 What tasks, chores, or necessary evils could you turn into moments your fans can rave about?  Every business has at least one.  What's yours?

 

~ Drew

Comments

[Claire Celsi]

Why even make people submit rebates in the first place? Just give them a discount. Better yet, only give your best customers the highest discounts. I loathe rebates with a passion.