Want to be an expert in your field... write like one!
Sometimes, when you don't know how to assess someone's skill level (i.e. I don't get cars, so I have no way of recognizing a good car mechanic) you look for clues.
One of the most tried and true clues is -- if they've written a book on a particular subject, odds are pretty good that they're an expert. It's human nature to give those people their proper due and assume that they really are at the top of their game.
Several well known Central Iowans have penned excellent business books. You should check them out:
Marty uses his decades of work experiences as a leader and now a coach to teach his readers about the Triangle of Leadership and your role in making all three sides stronger! The book is full of stories, lessons and points to ponder.
Part storybook, part workbook and full on inspiration -- Mitch reminds us how to uncover and clear the cobwebs off our dreams and ignite our passion for chasing them. Jocelyn's beautiful art direction and photography are eye candy that teach and fan the flames.
Adam's passion is to teach young people (college and young professionals) how to take control of their money so they can have the life they want and deserve. This book outlines how to make that a reality.
Tim's third book deals with how systems can make all the difference on any team. Written as a business parable, this story pairs up Toby the reluctant business leader and his friend a SWAT commander. A really fresh way to explore what could potentially be a dry topic.
And that's just scratching the surface. Several other Central Iowans have also graced bookshelves with their smarts. (Feel free to list some in the comments section).
Not only do you get some instant cred as a published author but there are several other benefits from writing a book:
- It becomes an instant leave behind or direct mail piece (think of it as a really thick business card!)
- It may lead to speaking opportunities or consulting gigs
- If it sells well, you can leverage it into a second book
- You get to swear a smoking jacket and smoke a pipe (okay, not every author will opt for this!)
So how about you? What's your area of expertise? What story could you tell that would be of benefit to others? Think it can't be done?
Just scratch out an outline. Take that first step. We're ready to read what you have to say! And believe me, it will be good for business!