« Customer service rule number one | Main | Just get up! »

The staircase approach to building a business

Teutonic's grand staricaseLeImage via Wikipedia

Stand at the base of a set of stairs, 10 to 15 steps will do.  Now get ready and leap to the top!  That is what many entrepreneurs attempt to do when starting a business. Unfortunately most do not have the strength or skill to make it on the first leap. 

It is easy to convince yourself that you must have everything done the day you begin. Take the marketing for a new business.  While you may want to have all of your marketing in place before you begin, many of your best marketing ideas will come from the first few customers you serve.  Start with a simple approach of what you offer to the market.  Stick with the problem you solve and the value you provide.

That can be your first step. 

As you gain a couple clients, ask for a testimonial to use in future marketing, perhaps on your website or on your ads.  That is good second step. As you move forward, ask your clients what made them choose you.  Revise your ads and promotional copy to bring in some of the new things your customers told you as an additional step. Next, start to look for other businesses that are complimentary to your business and ask them to work with you in marketing each others businesses through referrals or working together.  Another step. 

Moving step-by-step through your marketing or any other area of your business will allow you to use your your funds more efficiently and stay focused.  It will also keep you from falling down from trying to leap to the top step.

- Mike Colwell
www.bizci.org
www.startupmodels.com

Enhanced by Zemanta

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ceb069e20162fca78a01970d

Listed below are links to weblogs that reference The staircase approach to building a business:

Comments

Mike - I particularly like your example you often share with people who want to address the 1% of the TAM in their original business plan, hoping to hit it with the first 100 customers. You've brought the person down to earth when asking them to check-in with how they intend to get their FIRST customer instead. Or, in this blog's metaphor, get up to step #1!

The comments to this entry are closed.

« Customer service rule number one | Main | Just get up! »

Technorati Bookmark: The staircase approach to building a business

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.