Learn about marketing lagniappe
Those of you who've been in Des Moines for awhile are probably familiar with The Lagniappe, a store located in Valley Junction that sells art, jewelry, gifts and in the last few years, has added the rooftop wine bar.
If you've bought anything there you know that they always toss a little gift or something extra into your bag at the check out. That's lagniappe.
The word came into the rich Creole dialect mixture of New Orleans and there acquired a French spelling. Today, it denotes a little bonus that a friendly shopkeeper might add to a purchase. By extension, it may mean "an extra or unexpected gift or benefit."
So what is marketing lagniappe? That's the question author Stan Phelps posed when he started looking for 1,001 stories of businesses that went above and beyond and did a little something extra for their customers.
The result of his two year search is the just launched book What's Your Purple Goldfish? As you might expect from an author who has spent 24+ months studying a business model where you give a little -- Stan has made it possible for you to get the book for free. (see below)
This book is more than just a collection of stories. It is a playbook for your business. I guarantee you, among the many examples -- you will find plenty to riff off of for your business.
At MMG we talk a lot about the power of word of mouth. There's just nothing more influential than having someone you know and trust endorse a product, service or person. But...people seem to think that just magically happens. Well, it does not. You have to be remarkable enough to generate that buzz -- and that doesn't happen by accident.
This book will help you teach you about the spirit of marketing lagniappe -- and how to bring it to life for your customers.
To get your FREE PDF of the book. Download and read the book here on Scribd. If you enjoy it, Stan invites you to share it with others freely.
- Drew McLellan