« Check it at the curb | Main | Negotiations in business - practice, practice, practice »

Why would a mobile user be searching for you?

Picture it -- a potential customer of yours is out and about. Suddenly, something strikes them and they reach for their smart phone and launch their browser, searching for your business.

Why?

  • Are they bored and wanting to read your team's bios?  I don't think so.
  • Are they wondering if they can download a PDF of your sales brochure? Nope, not on their phone.
  • Do they want to take your quiz, read your white paper or peruse you client list? No, no and no.

They need information. They want to know something specific. And it's probably specific to them being out and about. They might be looking for your phone number. Or your closest location or if you're even open.

Check out what this infographic is telling us. People are evolving how they access the web.  The desktop is losing ground while the mobile device is gaining.

They're on their phone, looking for you. What do they see?

Mobileweb

And they're doing this looking while cruising down the road at 45 mph or faster. So what they really want are big buttons that say Call us or Locations or Fast FAQs. They want to be able to quickly and easily find exactly what they need without having to sift through pages and pages of web copy that works perfectly well on your desktop site but just makes the mobile experience more frustrating,

Have you checked out what your website looks like on a smart phone? You really should.  

You should also look at your Google Analytics to see how many of your web hits are coming from a mobile device and how those those mobile devices are staying connected to your site.

If you don't like the news -- maybe it's time to realize that while responsive and adaptive design is easy on you -- it's hardly easy on your mobile visitor.  

You need a mobile optimized website that is built with the browser in mind. Actually....that's what your potential customer needs.

~ Drew

Credit:  Infographic created by Frederic Gonzalo 

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ceb069e2016306971024970d

Listed below are links to weblogs that reference Why would a mobile user be searching for you?:

Comments

Supra Boot Supra Skytop styles launched inside 2005 any time Angel Europe thought i would prolong his / her engagement to make fantastic, stylish garments to offer trainers. These types of superior moccasins via to be able to supra population certainly are a essential add-on to enable you to just about any halloween costume along with enterprise cabinet. Great Supra Shoes and also classy young adults in 2010 transferred for the Display boogie see in a massive approach. Friends and family can immediately enjoy these. Find out Ugg shoe country's economy could possibly be quite difficult and also there is certainly adequate start off and also marketing Ugg sheepskin boot styles topple made available in the course of unbelievably lower rates.
Angel planned to be able to conduct themselves to fit upwards the girl garments assortment, and also man considered this shoes or boots and also boot styles available have been furthermore large. When the second struggle The apple company mackintosh about profile Supra TK Society regarding reduce together with recyclables, components supra inside overdue 1940s suggested to modify playing golf grasp bamboo sheets masking upwards hand bags, supra community less expensive can be a archetypal structure. Inside claim offer great help, that may help make folks simplicity, since effectively as the tailor-made payable in direction of the particular supra boot styles and also trainers is great for this kind of jogger support, to have qualified to obtain a straight and also secure placing about consider.
Because of this that super relaxed shoes and boots additionally high-quality aspects, it is Supra Vaider actually absolutely in the large price tag. No matter just how stylish clothes any person slip on someone seems fantastic or perhaps full so long as that you are with a set of Prada boots and shoes. Of course, if you will require several laid-back supra Man made leatherette Boot, permit me to discuss any rectangular electronic digital which you settle on about. Supra community center Oxygen Prospective Shoes can be any rage for some prolonged many years given that where did they lookup inside companion to be able to definitely the particular Supra For Sale ease and comfort they've got previously offer on the wearers.

The comments to this entry are closed.

« Check it at the curb | Main | Negotiations in business - practice, practice, practice »

Technorati Bookmark: Why would a mobile user be searching for you?

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.