Why would a mobile user be searching for you?
Picture it -- a potential customer of yours is out and about. Suddenly, something strikes them and they reach for their smart phone and launch their browser, searching for your business.
- Are they bored and wanting to read your team's bios? I don't think so.
- Are they wondering if they can download a PDF of your sales brochure? Nope, not on their phone.
- Do they want to take your quiz, read your white paper or peruse you client list? No, no and no.
They need information. They want to know something specific. And it's probably specific to them being out and about. They might be looking for your phone number. Or your closest location or if you're even open.
Check out what this infographic is telling us. People are evolving how they access the web. The desktop is losing ground while the mobile device is gaining.
They're on their phone, looking for you. What do they see?
And they're doing this looking while cruising down the road at 45 mph or faster. So what they really want are big buttons that say Call us or Locations or Fast FAQs. They want to be able to quickly and easily find exactly what they need without having to sift through pages and pages of web copy that works perfectly well on your desktop site but just makes the mobile experience more frustrating,
Have you checked out what your website looks like on a smart phone? You really should.
You should also look at your Google Analytics to see how many of your web hits are coming from a mobile device and how those those mobile devices are staying connected to your site.
If you don't like the news -- maybe it's time to realize that while responsive and adaptive design is easy on you -- it's hardly easy on your mobile visitor.
You need a mobile optimized website that is built with the browser in mind. Actually....that's what your potential customer needs.