Tis the season for New Year's resolutions. They shouldn't just be about your personal life and they should be a bit more realistic than we tend to make them.
As you think about what resolutions you might possibly make about your business for 2013 -- what if I told you that you could get everything you want from your customers? Sounds pretty awesome, doesn't it?
It's actually not as difficult as it sounds. I've often said that I wish marketing were more like rocket science because then I could sell the secrets for billions of dollars. But the truth is -- marketing is pretty straight forward. Here's the recipe for getting everything you want for your business in 2013.
Offer something of value for a fair price -- marketing can't solve anything if what you sell stinks. Be awesome or shut down until you can be.
Have a plan -- it's better to do a few things well, than a ton of things every so often or half-baked
Be consistent -- marketing should happen every day, no matter how busy you are
Invest the most in your employees and current customers -- they've already bought and will keep buying if you make sure they know they're special.
Know what your customers actually want/need and do everything you can to get them there -- as Zig Ziglar used to say, "You can have everything in life that you want if you just help other people get what they want."
Stay the course -- don't let what your competition is doing pull you away from your own plan.
Be human -- we choose to do business with people and companies that we know, like and trust. The more of your genuine self you extend to the marketplace, the quicker we can get to know, like and trust you. We can't get there through corporate mumbo jumbo.
That's it. 99% of businesses out there won't follow that simple formula. Which is great for you -- because if you actually do, you'll be miles ahead. Put the steps above into action and I promise -- 2013 will be a year to remember!