You need to go APE!
One of the most popular marketing tactics today is to really demonstrate in a tangible way that you are in fact an expert in your field. By showing us, rather than telling us, that you really know your stuff -- you allow us to come to that conclusion all by ourselves, which makes it much stickier.
Some people are demoing their expertise through a blog or podcast. Others are guest lecturing or speaking at conferences. But perhaps the most daunting and most coveted version of this marketing tactic is -- authoring a book.
As if actually writing the dang thing isn't intimidating enough, then you have to find someone who wants to rep it, be your publisher and then there's the marketing of the book. No wonder most people say they want to (or are in the middle of one) write a book, but so few do.
I'm pretty sure that's why Guy Kawasaki and Shawn Welch wrote their new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book.
APE is literally a step-by step, oops, watch out for that land mine guide on how to write, publish and sell your own book. Authors Guy Kawasaki and Shawn Welch have written a tell all book that walks you through each step of the process. There's not a lick of theory or "I suppose" in this book. It is a nuts and bolts procedural that goes into incredible detail -- offering tons of resources, options and tools.
There are 29 chapters and 22 of those chapters start with the words How to. That pretty much says it all. From how to actually write to book to how to market your book -- it's all there.
The only people who won't be thrilled to see/read this book are CEOs of traditional publishing houses. If that's not you -- get a copy today and get your book out there tomorrow!
And let your expertise begin to show through!