Cathy (Photo credit: Wikipedia)
I met my husband online (where ELSE would a digitally focused girl meet a guy!?). The lessons I learned from my (ahem…) 10 years of dating (all sorts) can also be applied to finding your “match” in social media for personal or business purposes.
#1: Variety is the spice of life… If you looked at all of my past boyfriends, you probably wouldn’t find many common denominators. You have to try all the frogs to find your prince. It’s not much different as you begin your social media quest. Get crazy and try lots of different platforms (at minimum, claim your name/business on them). Give them all time to breathe and grow and see what happens. You may be shocked to find out that Instagram really actually does work for your financial planning business (probably not, but if you start showing pictures of a lot of happily retired couples you helped – maybe? The point is - you won’t know until you try!)
#2: Not everyone is a good fit… Right? Am I right? Yes, take a moment and think of your past relationships that ended up “not a good fit” (yikes). Just like it doesn’t end up working out with everyone, neither will your social media efforts. It’s good to try, but it’s even better to hone in on what works. Since you’ve already tried all of your options, make sure you’re really looking into which communities you’ve built are getting the most interaction – not just the most likes/followers. Talking is important!
#3: You get out of your relationship with social media what you put into it… Yes, even in social media you have to “work on your relationship” (sorry). You have to nurture it everyday. If you create a page, in the beginning it’s exciting so you’re obsessively logging on every minute to see who new has found you and you’re coming up with new posts constantly. Then pesky time takes over, it’s a month later and you’ve posted nothing. People have asked you questions and you never responded. Not good. That won’t work for relationships and it won’t work for social media. If you can’t take care of it the right way – find someone who can for you.
#4: Overlook the tiny flaws… Maybe they leave the toilet seat up, or they say “like” every other word – annoying = yes, but if it’s a good fit you’re probably looking past these tiny flaws. The same should be applied to your social media. Is it annoying when Facebook constantly begs you to “promote posts?” Yes. Or you SWEAR you had more Twitter followers, but the count is off? Annoying! It’s no reason to break up, though. Go to your couple’s counselor, Google, and search your issue. Sometimes you’ll find a work around, but at minimum you’ll probably find others with the same frustrations to vent with.
#5: Be proud of your new relationship… Once you’ve been dating a few months and decide it’s probably going to work (at least for a while!), generally it’s time to introduce your new beau to your friends and family. You go home and show them off with pride, so why not do the same with your chosen social media. You’ve worked hard to make an effort to have social media in your life right? So why not show it off! Tell everyone about it, encourage them to “like” your page or follow you, etc. You are your own best advocate. You’ve already decided you really love your new social media companion, so tell the world!
Tweet me and tell me what you thought: @interactivekate