Facebook’s new 'Reply' button
If you are
even somewhat active on Facebook, chances are you’ve seen a comment or two
that has initiated some strong opinions. In the old days, if you felt like you had to get your opinion in the mix, you had to reply at the bottom of a long thread to someone who was in the middle of that thread. Good news! Now you can just reply directly to the person who is driving you crazy and really hack it out with Facebook’s newly introduced “Reply” button.
The function does actually open a lot more doors than just getting your point across. Now admins and Facebook users are able to directly connect with specific commenters. This update really only helps encourage Facebook’s primary goals of getting people engaged. For example, as a business you will now be able to even further personalize response to your Facebook community members, therefore making your community stronger and message very tailored.
If you visit our client NewGov's page, you can see this already in action. Facebook actually just added it to their page a few months ago (we assume it was because the page has more than 20k "Likes") So far, people have really seemed to like the capability of replying to exactly who they want to and engaging with a specific user.
You will start seeing it on a lot of pages very soon though, and everyone should have the option by July 10. At this point, it is only going to be available on Facebook pages, not personal profiles. (All the more reason, if you’re still a person running your business page as a personal page – i.e. it still has the “add a friend” button – to switch it over to a business page!)