How to build a Facebook page that’s sticky
With hundreds of millions of people on Facebook, it’s no wonder that businesses are flocking there to create a fan page for their organization. But what should that page contain? How should you use it to connect with your customers?
Here are 5 tips for creating a Facebook page that people won’t ignore.
Connected: Be sure you use your Facebook page as a launching point for learning more about your product or service. Link it to your website, a testimonials page or a third-party site that sells your product.
Be the resource: Know your audience well enough to anticipate what else they might want to know. If you sell business training, link to other HR and employee related sites or tools. Think beyond what you specifically sell and build a more well rounded resource center.
Let them talk: Don’t make the mistake of treating your Facebook page like a one way broadcast tool. One of the best elements of Facebook is that you can actually talk to your customers and prospects. Don’t turn off their ability to comment on your page.
Let the games begin: No matter how old we are chronologically, we like to play games. One great way to get Facebook page fans or to get them to keep coming back is to create contests and games that hook your audience and keep them coming back for more. Or, have a regular contest –like a weekly trivia game.
Serve with a smile: Use your Facebook page as your customer service portal. Let customers ask questions, post problems or give you feedback about your product or service.
Facebook is a very powerful tool. But just jumping on board and slapping up a page without a strategy will leave you and your page getting chilled from a lack of attention.