Does your social media marketing plan align with your overall business strategy?
If you’re reading this post, there’s a chance you think your social media efforts could be better focused in a few areas. As your business priorities change, you may want to re-evaluate what areas need the most improvement or what can be further optimized to deliver a better experience for your customers.
1. Know where your audience is, and when
There are many social platforms available these days offering a wide range of services and experiences. If your target customer does not typically utilize Pinterest or Instagram, it probably doesn’t make sense to spend your resources developing a business strategy for it.
Timely delivery is another key element. Think about when your customer is likely to check Facebook/Twitter/Instagram etc. and aim to deliver your message when they’re most likely to see and act on it.
2. Provide value to customers
Does every post you share serve a purpose to your customer? Is it quickly and easily identifiable? Will your customer know what to do with that information? If the purpose is not clear, your posts will likely see low engagement or response rates.
A valuable post provides clear, concise, and relevant or beneficial information. If your customer finds value in your post, they are more apt to “Like,” “Comment,” or “Share.” Pay attention to their feedback, or lack thereof.
3. Be authentic
Think of your social media presence as an extension of your business brand. Your post content and tone should reflect how you would speak to a customer about your product or service.
Standing out on the web is hard enough as it is. Personalizing the experience for customers will go a long way.
4. Be creative
What stands out to you when you first check Facebook or Twitter? It’s likely personal updates from family and friends, or perhaps someone shared a recent news article or something funny. Business competitors aside, your post is indirectly competing with updates from your customers’ social media friends.
Photos, images, video and other visual posts are excellent to include in your content mix because they tend to attract the most views. Bring customers to your physical or online store, by showing them what they are able to find or purchase.
5. Focus on a few goals, test different approaches, and double down on winners
Whether your social media pages have been around for a while or you are just getting started, you are bound to have or receive many ideas about how to position your business. Begin by determining the key goals you want to accomplish. You may wish to test a variety of incremental approaches to see what works before investing more resources. Once you begin to receive the type of feedback or results you desire, amplify your efforts with additional time and budget.