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Website redesign vs. new website

Katie Stocking is the owner of Happy Medium LLC.

So you’re thinking your website could use a facelift. How do you figure out exactly what it needs though? Often at Happy Medium, we get asked to do website redesigns, but once we talk to them more we find that what they are really looking for is just a better website solution. Usually people looking for website work either A) don’t have a website or B) have a website and they want something different. Sometimes that means a website redesign, and sometimes it just means starting fresh. So how do you figure out what you need?

It’s important to know your options when considering diving into a website work in general.

If you already have a website, ask yourself these questions:

  • How long has your content been there? Is it still relevant and compelling?

  • How well is your content structured? Websites grow and change, and it’s necessary to re-evaluate your site hierarchy after adding or removing significant types of content.

  • Is your site accessible to modern devices (mobile, tablets, other points of access)? If your site was originally developed more than three to four years ago, your site is probably not mobile-friendly or isn’t taking advantage of the latest technologies (i.e. using images for headings instead of web fonts, which have much more support now).

If your content is mostly outdated, needs to be restructured or your site is not accessible on modern devices, it is a good idea to consider developing a completely new website. This will give you the opportunity to re-evaluate and construct your site’s hierarchy – a very important and functional step in the process of modern, responsive design.

If you just need a facelift (color, font, image and minor copy changes), you are probably OK with a simple refresh/redesign.

We’ve been doing more new websites lately because a lot of companies are coming to the realization of the importance of multi-device friendly websites. Happy Medium produces all websites in responsive design to support that. If you’re asking the questions above it should help you figure out exactly what you’re looking for. If not - check with a web professional and they can help you determine it.

If you want to see a sample of responsive web design - visit www.itsahappymedium.com on multiple devices and you will see what I mean.

Have any questions or thoughts on responsive web design? Tweet me at @interactivekate!



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