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Content marketing - is the greater good also great for business?

Drew McLellan is the Top Dog at McLellan Marketing Group.

Here are two givens in today's marketing world.  

  1. Content matters. Content marketing has been around for a long time -- and it's not going anywhere.
  2. Prospects want to know what your company stands for -- beyond making money.

Perhaps the question is -- can you blend the two givens to provide some direction for your marketing efforts. I think you can. This infographic outlines the value and initial steps of blending your marketing content with your bigger purpose.

What do you think? Could this attract new customers and reinforce the buying decision of your current ones?

 

Creating a Purpose Driven Content Engine

 

~ Drew McLellan

Infographic is from visual.ly

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