Predicting the future
Rowena (Ro) Crosbie is the president of Tero International Inc.
Employees look to their leaders to paint an inspiring picture of the future. How good are your predictions about the future? How open are you to unforeseen changes? How confident are you in your forecasts?
Following are actual quotes taken from a university marketing textbook.
Can you guess who made these now-famous blunders forever recorded in history? (Correct answers follow).
- “I think there is a world market for maybe five computers.”
- “This Telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
- “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”
- “The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.”
- “Who the hell wants to hear actors talk?”
- “We don’t like their sound, and guitar music is on the way out.”
- “Can’t act. Slightly bald. Can dance a little.”
- Thomas Watson, Chairman of IBM 1943.
- Western Union internal memo, 1876.
- David Sarnoff’s associates in response to his urging for investment in the radio in the 1920s.
- A Yale University management professor in response to Fred Smith’s paper proposing reliable overnight delivery service (Smith went on to found Federal Express).
- H. M. Warner, Warner Brothers, 1927.
- Decca Recording Co. rejecting the Beatles, 1962
- 1933 memo from MGM testing director about Fred Astaire’s first screen test. (Astaire kept that memo over the fireplace in his Beverly Hills home).