One can make a difference
In 2008, singer and songwriter Dave Carroll was flying from Halifax, Nova Scotia, to Omaha, Nebraska, with a layover at Chicago’s O’Hare airport. While there, he noticed how the baggage handlers were abusing and throwing guitars around on the tarmac, specifically his $3500 Taylor Guitar that he wasn’t allowed to carry on to the plane. After arriving in Omaha, he discovered it was broken.
For nine months, Dave tried unsuccessfully to have a claim paid on the broken guitar. After exhausting all of the normal and “required” procedures, Dave resorted to something he knew––music––and created a song and video entitled, United Breaks Guitars.1
The video went viral and received 150,000 views on YouTube in the first 24 hours, 500,000 views in the first three days, and over 12 million views in about 60 days. It became a public relations nightmare for United. After the first 150,000 views, United offered payment to Dave to make the video go away. It was too late for United, as Dave was now trying to make a point. Ultimately, Taylor offered two free guitars to Dave, and whether directly connected or not, United’s stock value declined by 10% ($180 million) shortly thereafter.2
This story illustrates how one inspired person can make a huge difference. Dave Carroll’s creativity and imagination allowed him to singlehandedly take on a huge corporate giant and win. In my various roles in life, I frequently see many people today who truly suffer from a lack of inspiration, the kind of creative inspiration that drove Dave Carroll to create a new song. Therefore, I became inspired myself.
In 2010, we created what would ultimately become Celebrate! Innovation Week (or ciWeek) at the West Des Moines campus of Des Moines Area Community College. Short of personally taking on a corporate giant, I feel the best approach to inspire others is meaningful storytelling through direct interaction with the people who are the stories–current, living creators of new ideas and the latest innovations. Through direct engagement with the “who behind the what,” the stories come alive and can have a direct, emotional impact on those fortunate enough to hear them.
Through our annual ciWeek, one week each year is set aside to provide students and the community as a whole opportunities to directly engage with people (some famous, all inspired), who have dreamed, created, and accomplished. It’s a thought-provoking and highly interactive week that lets attendees listen, absorb, and engage directly with people who, under normal circumstances, they wouldn’t have the privilege to meet. The event is entirely paid for by a number of generous sponsors, making it free to all who attend. ciWeek 6 recently concluded a few weeks ago.
Previous ciWeek presenters have included two of the 12 men who walked on the moon; the father of the personal computer; television personalities who focus on science, invention and ideas; explorers who have been to the Titanic and the furthest depths of the ocean, to the highest mountain peaks and most dense jungles; engineers who are developing the growing commercial space industry; inventors of incredible bionics, robotics and animatronics; Academy Award-winning visual effects creators and animators; nationally known artists and even connoisseurs and creators of wines and cheeses.
People frequently ask me why invest the large sum of both time and money to make this happen every year. It’s because following every event, a wide variety of people personally share how the experience has had a direct, positive influence on them and changed their lives.
It only required Steve Jobs to be inspired to begin Apple Computer, Henry Ford to develop a new method of production to bring automobiles to the masses, Jonas Salk to create a vaccination for polio, Hedy Lamarr to invent spread spectrum technology (which is now the basis of today’s cell phones), Fred Smith (founder of FedEx) to envision a world with overnight shipping, and Gene Roddenberry to imagine a technological future in Star Trek that inspired others to bring much of it into today’s reality.
Thousands of people are touched each year by ciWeek. Any one of them could be inspired to create or invent something new to change our lives for the better. Isn’t one enough?
©2014 Anthony D. Paustian
1Dunne, David. (2010, November 10). United Breaks Guitars: Case Study for the Rotman School of Management, University of Toronto. Retrieved January 30, 2015, from the Right Side of Right website: https://www.rightsideofright.com/wp-content/uploads/2010/03/United-Breaks-Guitars-Case-Jan-11-10-21.pdf
2United Breaks Guitars. Retrieved January 30, 2015, from the Wikipedia website: https://en.wikipedia.org/wiki/United_Breaks_Guitars