« Be careful where you put your brand | Main | Morning habits to recharge you and your business »

Time for a reboot?

Surgical Boot photo

Rita Perea is president and CEO of Rita Perea Leadership Coaching and Consulting, specializing in working with senior leaders to successfully engage employees, lead teams, manage change and balance work and life.

The end of the year is the perfect time to take stock... to ask ourselves the tough questions about what we wanted to accomplish in all areas of our work and personal lives this year. These aspirations are called our “ideal state.” What we really did achieve is called our “current state.” The end of the year is a great time to discern if there are any gaps between our ideal state and our current state. If so, it may be time for a reboot.

A reboot begins with honest and careful scrutiny of what is currently working for you and what is not moving the needle to propel you toward your goals. Do any of these sound familiar?

  • Perhaps it’s an unhelpful habit, such as procrastination, that is getting in your way?
  • Maybe you have bitten off more than you can chew and have gotten involved in too many meetings? This can cause hectic rushing and an overwhelming feeling that works against clarity and poise.
  • Or maybe you are stuck in your comfort zone -- doing the same things you have always done? If so, you are probably getting the same results you have always gotten.

Wherever you’re stuck, a reboot can help you get unstuck.

To help you move to your ideal state, it might be time to revisit your personal marketing plan to determine the perceptions that others have of you after they interact with you. This could include many points of contact people have with you, from your voice message and the way that you answer the phone, to the clothes you choose to wear, to the photo you have on your social media accounts. Every interaction another person has with you is the opportunity to create a positive impression and enhance your personal brand.

Success expert Stephen Covey believes that with any project we should “Begin with the end in mind." A personal reboot should be no different. As I took stock of my goals at the end of last year, and turned an eye toward celebrating my 15th year of business this year, I determined that it was time to do a deep dive into updating my own business and executive presence plan.

There was no urgency -- I was reaching my goals. However, I believed I could achieve more if I focused on aligning my website, www.RitaPerea.com, and marketing materials with my long-established branding voice. The goal being exuding the positives that I am known for -- dynamic and inspirational professionalism, expertise and integrity. Let the reboot begin!

Reboots feel good. Like the feeling you get when you have cleaned out a closet or organized the files in your desk. Sure, all worthwhile endeavors do take a bit of time and effort, but at the end you get that great feeling of being organized, aligned and free of clutter. Here is my secret sauce for a successful reboot.

Step One: Our first order of business is to determine the three to five authentic words that we hope others will use to describe us after they have had an experience with us. This is called our “personal marketing voice.” Sometimes it is easier to determine how you want to be described if you also think about how you do not want to be described. For example: Rita Perea Leadership Coaching and Consulting IS solid, dynamic, inspirational, experienced, high-integrity and professional. It IS NOT fly-by-night, weak or gimmicky. You get the idea here. Contrast is a great informant.

Step Two: Use these words as a lens to look through when making daily choices. If I have a business meeting to attend and I want people who interact with me at that meeting to describe me as solid, dynamic, inspirational, experienced, high-integrity and professional, then I am going to dress and act in a manner that is congruent with those descriptive words in my personal marketing voice. Note to self: If your branding voice is authentic then you will be most comfortable looking like and acting like the descriptive words you have chosen to represent you.

Step Three: The next step of the reboot is the opportunity to integrate every experience point with our personal branding voice to spur others to have a positive perception and to take action. It is time to take our list of descriptive words and look at every activity we participate in through the lens of those words. At the end of each interaction we want to ask ourselves “How would that person describe me to others?” In addition to our website and social media interactions, as mentioned above, these interactions include:

  • Community involvement
  • Networking opportunities
  • Manners/ etiquette
  • Interactions with co-workers
  • Interactions with clients
  • Making cold calls
  • Making warm calls
  • Speaking in front of a group
  • Involvement in professional organizations/ associations

Step Four: Just as we reboot our computer each time we turn it on, every interaction with another person gives us the opportunity to be an honest and reflective practitioner. We can continually reflect and refine by asking ourselves “How did that go?” “What went well?” “What did not go so well?” and “What could I do differently next time to truly live my personal branding voice?”

While a reboot takes honesty, time, effort, and perhaps some monetary resources, your return on investment can be exponential. You will feel aligned, squeaky clean, shiny and brand new. What a wonderful way to begin a new year. Here’s to your success in 2016!

Comments

The comments to this entry are closed.

« Be careful where you put your brand | Main | Morning habits to recharge you and your business »

Technorati Bookmark: Time for a reboot?

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.