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5 ways to step up your corporate event game

 

'I throw lots of parties... But I insist on only serving canned pumpkin and crystal clear cola.'

 - Amy Nebons owns event management company Blink Events LLC.

Sure, a bunch of pop, water and beer in a cooler is an easy way to serve your attendees drinks, and in some cases this tactic is totally appropriate. However, there are other times where your attendees deserve a little bit more pampering. By investing a little bit more thought and moolah into your events, you will boost the quality of the experience you are creating for your attendees -- and they will notice and appreciate you for it. Here are five ways you can step up your corporate event game in a positive way.

1. Consider room layout and convenience for attendees.

Before you lay out your furniture, do a walk-through of the event space yourself. Start at the main entry and enter the space as if you were an attendee. Make sure the course of travel is clear and free of obstruction. Look for anything that might be confusing for attendees, making them feel awkward. Make your attendees feel welcome by stationing a greeter at the door. Beware of the possibility of traffic jams that may occur in the space. Place your food and beverage locations where they will not inhibit general flow of travel. Make sure restrooms are clearly marked and are made discreet so your attendees feel comfortable going in and out. Space planning should be a part of your initial event strategy (not an afterthought), so take care during the planning and develop a design that functions well.

2. Be conscious of food and beverage choices.

Be thoughtful about not only what you are serving your guests, but how you are serving them. As part of a health-conscious society, planners should be sensitive when creating event menus. It is important to choose items that are rich in proteins and complex carbs, while avoiding foods that are high in fats that leave your guests feeling bloated and lethargic. Choosing smart food options will boost your attendees' energy and attention span. These wise choices show your attendees that you promote healthy living, and that makes you look cool. Avoid foods that are messy to eat, for obvious reasons. If doing appetizers, make sure they are compact and bite-sized. If the food requires utensils, make sure you provide ample options for attendees to perch at tables to eat. It’s REALLY hard to cut something while holding a plate and a drink, so think about that. Paying for a bartender sometimes just makes sense. You can hire companies that will provide the bar and all its fixings for relatively cheap. They come with insurance and smiling faces and will set up and break down their bar without you having to lift a finger. You buy the booze, they bring the rest; no mess, no stress.

3. Create continuity in event design.

Determine what it is that you wish to gain by holding your event, and use those objectives to guide the course of your event. Deliver clear and consistent messaging across all elements of your design so your message is received by your attendees. This means from your initial invitation to your check-in process, to the food you provide, to your centerpieces, to the parting gift -- every element of your event should relate to the other elements. By developing some sort of underlying theme, it makes it easy to make choices on the different components of your event. If you are throwing a party to promote an expensive jewelry line, every element of your event design should speak to and demonstrate the concept of that jewelry line. Event planners are really good at creating continuity in event design. So if you feel lost in this area, find a qualified and stellar planner to assist in this creative process (wink, wink).

4.  Dress her up!

Add some flowers, drapes, interesting graphics … something that adds some interest to the space. Yeah, no one will really care if you don’t dress up the space, but if done well, people will notice if you do. Remember, this is your opportunity to create a positive experience for your attendees. Make them feel like you knew they were coming and prepared for their arrival. Don’t make your event seem like a frazzled afterthought; that will be noticed too.

5.  Give a little bit.

A thoughtful favor is always advised. Use this as an opportunity to leave a lasting impression and further hammer home your message. Be unique and impactful; avoid giving away junk. We all have a million coozies, pens and water bottles, so think outside the box. Creating a well-packaged and useful favor can really go a long way in differentiating your brand.

Contact me by phone: 617-840-5073 or email at anebons@blinkevents.net. Find me on LinkedIn , Facebook or at my website www.blinkevents.net.  

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