Katie Stocking is the owner of Happy Medium LLC.
It’s practically impossible to go a full day without someone telling you how busy they are right now. Although that is somewhat annoying, it probably is also very true. I know for myself I would, of course, love to have more time for personal hobbies and interests, but I would also like to have more time for my business goals. One of those goals is networking. Since we basically live on all social media platforms here at Happy Medium, I thought it would probably be best to combine the two and make a go of it.
Here are my tips for networking on social media:
Use the appropriate platforms: For example, if you’re a photographer – using LinkedIn to network might be good – but wouldn’t Instagram or Facebook be even better? You’re a visual company, why not use your best marketing tool, your work, to get business? Find the right fit and you’ll find the right customers.
Be honest: I get a couple of LinkedIn messages every day asking me to coffee “to learn more about my business and see how they can help me get more work” – when usually what happens is you go to coffee and they spend the whole time pitching their own services. (Not all the time of course, but often.) Then you don’t want to go the next time when it’s a legitimate lead and you might miss out. So if you decide to do networking by reaching out to people you don’t know – just be honest about your intentions. Then you kick off the conversation with everyone understanding the expectations and nobody feeling like they were misled.
Set a goal: I try to reach out to at least two people a week via social media. It’s pretty easy to do because it can be on your schedule. Whether it’s participating in groups on LinkedIn/Facebook, tweeting with other industry professionals or reaching out to people you’d really like to get in front of, anything works – just two a week will probably get you pretty far!
Dress for success: Make sure your profile looks just as nice as you would if you were attending a networking event. First impressions are everything and online is no different! Don’t make your profile picture a photo from tailgating last year where you cropped out your spouse. Take the time (and money) to get a professional photo taken.
Ask for recommendations: This is one very simple thing to do. Ask your clients/partners/co-workers to leave recommendations on your LinkedIn/Facebook/Yelp (whatever applies) about you or your business. Often people will visit your page and you don’t even know they are there. The best recommendation is a testimonial – so make sure your pages are stocked with information about all the great work you do.
Good luck! It’s not that scary – I promise, and the worst you will get is a no – which is the same as networking in person right? Go for it and tweet me @interactivekate to tell me how it’s going!