Katie Stocking is the owner of Happy Medium LLC.
When it comes to events, “social hour” has taken on a whole new meaning.
Long gone are the days of registering for an event a few days beforehand, attending for a couple hours and then going home. Now, because of social media, events have become more long-term and interactive, giving attendees an entirely new experience. However, integrating social media into the promotion, execution and aftermath of an event can be harder than it looks. Read on to find out why it’s often best to call in the professionals when using social media during your event.
What are your goals for the event? How will social media help you achieve those goals? What will your strategy be, and what type of content will you post to your social networks?
These are just a few of the questions a professional can help you answer when setting up a social strategy for your event. In order to reach your goals, a plan of action is necessary and a professional can help you take the correct steps to develop it.
During the event you’ll be very busy actually running the event, so how will you possibly have time to manage your social media in addition to everything else? This is where the pros take over.
To give you a better visualization of what this entails, a great example is when the Happy Medium team worked with the Des Moines Art Center to help manage their social media presence during Art Meets Fashion week. Our social media team was responsible for taking photos, creating live posts and engaging with fans during the events throughout the week.
Through our efforts, we saw engagement increase across all platforms including Facebook, Twitter and Instagram. A few highlights from our engagement statistics from Art Meets Fashion week include the Art Center’s Instagram growing from 58 total photo likes to 1,907, increasing Twitter replies by 60 percent, and 86 likes on the top performing Facebook post.
With the help of Happy Medium, the Art Center employees and volunteers were able to focus on making sure the event ran smoothly while the brand was still interacting with fans on social media.
When Happy Medium partnered with the Art Center for Art Meets Fashion week, we performed an initial analytics report before the events began and created a post-event report to showcase the changes that occurred over the week. Through the use of professional analytics reports, we were able to demonstrate the value social media provided during this weeklong event, as well as provide insights on how to plan future events.
Social media can greatly benefit your event and its attendees when done correctly. To ensure social media success during your next event, call in the pros!