- Claire Celsi is The Public Relations Princess
The Duggar Family (of TLC's 19 Kids and Counting Fame) had a carefully-buried bombshell explode Thursday. It seems though the eldest Duggar son, Josh, molested several minors when he was 14 years old.
The news is shocking on every level. The clean-scrubbed godly family has a squeaky image and receives a lot of attention for their quiver-full lifestyle. But the media statement they released when the new broke is really what caught my attention.
It was the most direct, to the point statement I've ever read. There was no equivocation. There was no blame. It was pure apology done right - no matter what you think of Josh Duggar or the allegations against him. Here is an excerpt:
"Twelve years ago, as a young teenager, I acted inexcusably for which I am extremely sorry and deeply regret. I hurt others, including my family and close friends," Josh, 27, tells PEOPLE in a statement. "I confessed this to my parents who took several steps to help me address the situation. We spoke with the authorities where I confessed my wrongdoing, and my parents arranged for me and those affected by my actions to receive counseling. I understood that if I continued down this wrong road that I would end up ruining my life." -Josh Duggar statement released May 21, 2015.
According to the police report and other documents coming to light, the oldest of 19 now-famous children apparently fondled his own sisters.
He also resigned from his position at the right-leaning Family Research Council - a job he left Arkansas to take, after moving his young family to Washington D.C.
Like him or not, he was very forthright in his statement, squarely took full responsibility for his actions, and apologized. That is the only way to truly begin to regain trust. There have been many celebrities that have botched their apologies by waiting too long, not seeming sorry enough, or equivocating their actions.
This apology was swift and did not seek to implicate others. No one can see into another person's heart to know if they are really "cured" or really "sorry," but taking on the firestorm head-on requires good counsel and conviction. This statement goes a long way - in my mind - to begin his long journey back from the brink.
Josh Duggar's behavior was inexcusable - there is no other way to say it. But he didn't duck his responsibility to take ownership and apologize. Whoever is advising him should be praised for recommending this strategy. It was the only way to go.
His parents, Jim Bob and Michelle Duggar also released a statement which was equally apologetic. Read both full statements here.
It remains to be seen what the fallout for the Duggar clan will be. Josh Duggar's work at the Family Research Council included making very judgmental remarks about gay people. The backlash will surely be severe and sustained. But Josh Duggar did what many people take weeks or months to do - admit fault and apologize. Compared to the behavior of many other celebrities in the same situation, his apology was lightning fast and thorough.