Katie Stocking is the owner of Happy Medium LLC.
As I was writing this blog, I started by thinking about how to describe Snapchat for those that aren’t quite sure what it is. I think it’s somewhat difficult to describe, especially to those who might not be all that familiar with social media. So, I did what pretty much everyone does when they are stumped, I Googled it!
Snapchat is a photo messaging application developed by Evan Spiegel and Jonathan May, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.
I am a Snapchat user (find me @klstocking if you’re interested in snapping me), but I think a few things are missing from this very basic definition that might help you understand this platform a little better.
One of the biggest ways Snapchat is unique from its social media competitors is the basis of its platform. When users send a picture, video or “snap” to their friends, they can only view it for a limited amount of seconds (to be set by the sender). Once the image or video is viewed for the set time limit, the picture “disappears” –- to where is an entirely different blog, but for these purposes it basically disappears and the recipient no longer has access to it. In order to view a snap, the recipient also has to be touching the image on the screen to get it to continue playing, which somewhat eliminates the ability to take a screen shot. However, if the recipient is crafty and can sneak a screen shot, the sender is notified a screen shot has been taken. Pretty neat, huh?
The million-dollar question though, as with most social media platforms, is what can this do for my business? This is definitely an interesting platform for business. The best account I follow that is doing a fantastic job is Mashable (@mashable). They are primarily using Snapchat the same way their business is set up, as an educational platform and by showcasing themselves as an industry leader for new and relevant information.
Happy Medium just launched our Snapchat account this week (@itsahappymedium), and we’ll be testing and sharing snaps over the next few months! I will be sure to update you on our journey to see what Snapchat can do for your business. I suspect we’ll have some fun and do some educating, which is what we do a lot in our regular day-to-day agency life. These same concepts will just be translated to Snapchat and dissolved after a few seconds of our viewer’s time. Don’t be afraid, try Snapchat out today!