Katie Stocking is the founder and President at Happy Medium LLC.
Beginning April 21st, mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.
It’s sometimes hard to remember who Google’s true customer is, but it’s actually us, the searchers. People think of Google as a huge unbelievably powerful organization, and it is, but let’s not forget that the number one person they want to make happy is you when you’re looking up business leads or dinner recipes.
Google’s first priority has always been to ensure when someone comes to google.com and searches for something they are finding exactly what they need, now they are investing in your experience while finding it.
Beginning in April, if you have a mobile friendly site, it will help your SEO. Having a mobile friendly site does not mean your website only works on a phone. It means it is a website that was built for mobile.
If it’s not, you can expect your rankings to be significantly impacted for the worse. One way to tell how serious Google is about this is the fact the notoriously elusive business, which holds its algorithm process as close to its chest as can be, has released this information to prepare vendors.
Companies should listen.
According to Restive LLC, only 15 percent of websites are fast and fully responsive to mobile devices - and if you are working or plan to work with a website developer, my recommendation would be to ensure the company plans to incorporate mobile.
Mobile friendly websites present a better experience for all users, especially now that most web traffic is on mobile devices, they bounce less frequently, they are generally faster, and soon, they will rank higher on the biggest search engine in the world.
Having a great website is just part of the process, having one that people can find while working great on the devices they use is just as important.