Katie Stocking is the Owner/Founder at Happy Medium.
You may not have an answer yet if someone asks you your Meerkat or Periscope handle but live stream social media apps have arrived. As with most new apps, now there is a combination of other similar apps with some new added twists. Since both are very similar I have done most of my experimenting with Periscope.
Periscope is Twitter’s official new live-streaming video app. Periscope is an app within an app, which means you need a Twitter login to get a Periscope account.
So how does it work?
When you log into your Periscope account you’re given the option to see if people you follow are doing any live streaming at that moment, or look into some popular feeds happening then of people you don’t follow. You also have the option of doing your own live stream.
To do so, you create a title of your stream and hit “start broadcast” – and just like that the entire world can and will see what you are up to. Once you’re finished with your broadcast, you end it and it will be left available for your followers to watch back. During a broadcast, anyone can join.
Often when I am doing a broadcast, I’ll have people chiming in with a “hello from Egypt” or “hi from Scotland.”
It’s now the closest thing we have to teleportation. The people that have joined my broadcast can hear what I am saying, and are also able to type me questions. Anyone watching can see all the questions people type. Then you can answer them by just talking.
The first time I logged on I realized the power this type of media has to completely flip the way we get our news upside-down. The news, how they tell it and how we consume it is such an incredibly large part of each of our lives and the decisions we make daily.
Now when there is a house fire, the scanners go off in newsrooms, which send a photographer and reporter to get to the scene as soon as possible. Once they are there they will get set up, get video then go back to the newsroom, edit it and wait for the news to air it.
They might put it on their website in the meantime, but most local news still would wait for it to air then put it on their site. They might be live on the scene too but it would all still take a lot of time.
With Periscope, they could get to the scene, turn on their phone and everyone could watch immediately. The rest of the world has switched to real-time, why not our news consumption? It will be interesting to see how this becomes regulated over time, as this leaves a huge opportunity to see a lot of things that aren't necessarily allowed on TV.
For example, the NHL recently successfully banned Meerkat and Periscope in their stadiums, claiming the footage would be in violation of the NHL’s Broadcast Guidelines. It will be interesting to see how other live entertainment venues react to the possibility of their product being posted immediately online.
I personally think the opportunities are endless. I love that I can jump on and see what someone in Costa Rica is doing live today. The world is your oyster and is now more available than ever for your viewing pleasure. Take advantage! Do you think you’ll use Periscope? I’d love to hear. Tweet me @klstocking or comment here.
Katie Stocking is the Owner/Founder of Happy Medium, a full service interactive advertising agency based in Des Moines.