Kyle Oppenhuizen is a Business Record reporter and the 2014 president-elect of the Young Professionals Connection (YPC).
I am somewhat ashamed to say that I’ve never been to Austin, Texas but I’ve always heard good things.
Austin seems to be one of those small cities that everybody knows about for all the right reasons. In my reporting at the Business Record, I have heard people compare Des Moines to Austin and Madison, Wis. - as in, “we can be as cool as those cities.” Those are cities I have started to refer to often when I gush about how great Des Moines is becoming. We’re not a big city. We don’t have oceans or mountains. But we’ve got a lot going for us.
So when the Greater Des Moines Partnership’s Mary Bontrager told the story of an Austin-native calling Des Moines “Austin-cool” at a recent Business Record Power Breakfast, I nearly did a fist-pump.
You see, even though I’ve never been to Austin, or Madison, I have a very positive connotation in my head for what those two cities represent. Those cities are cool, and everyone knows it. Why else would there be any reason that I know Austin’s slogan, “Keep Austin Weird?”
Well, in my opinion, Des Moines is cool. Everyone who lives here knows it. And those who don’t are starting to take notice. Did anyone see the “Today” show feature?
As Iowans, we’re a pretty humble group. We know we’ve got a good thing going here, but we haven’t always been the best at touting ourselves.
It’s time to change that.
We’ll have our opportunities. Bontrager made multiple mentions of the Partnership’s CarpeDM site, a forum for people to share what they love about Des Moines. That’s a pretty simple way to highlight our successes.
For perhaps a more complex way, think about this: The Iowa Caucuses will make a visit in early 2016, which means candidates and the national media will soon be making visits to our state. From what I’ve noticed, Iowa doesn’t always get the most, well, flattering national press (insert generic ‘B’-roll of cornfield). But guess what: Here in Iowa, we feed the world, and that’s really cool. Not only that, we have a world class city that has almost all of the amenities a person could want, with a fraction of the traffic, and maybe the nicest people you’ll find anywhere.
I’m not saying to bang our chests or let our heads get too inflated. What I’m saying is this: We’ve earned the right to brag. We don’t need to be “weird” like Austin, but Des Moines is cool. Tell your friends.
I welcome feedback and ideas. Email me, follow me on Twitter, or comment on this blog post.