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Quality. Service. Value. Who needs them?

Picture_1 It's time to stop beating your chest in your marketing.

There are some words, like quality, service and value that are so overused in marketing materials that consumers just tune them out. 

They've lost all meaning and credibility and using them can actually hurt you. They don't enhance your message, they cloud it.

These words have been so watered down and are so generic that the consumer makes the assumption that you don't really have anything to tout, so you'll just pulling out the generic words to take up space.

That doesn't mean you cannot market your quality, commitment to service or value. 

Just find other ways to get the message across.   Let your customers talk about your quality.  Let satisfaction survey results brag about your high level or service.  Do price comparisons or a 110% price difference refund speak to your value.

Just don't use the words.

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