« Is your competition luring you off-track? | Main | Customer Service is a Trickle-Down Proposition »

Social Bookmark Intelligence

In Do it Wrong Quickly: How the Web Changes Old Marketing Rules, author Mike Moran says:

If you have a story to tell and make it easy to pass on, more people will provide that recommendation you crave.

Social Bookmarks allow your readers to provide, share and spread your message in many ways.

I've answered the question about whether social bookmarks are marketing tools elsewhere. Recently, one customer had been averaging just over 100 page views per day. One of their articles got "stumbled" and received a 300% spike in traffic. The spike lasted for two days and the post still gets activity from the StumbleUpon recommendation.

At The Simple Dollar, author Trent Hamm uses Feedburner's FeedFlare to equip his readers to share his content. Is it working?  With 1,698 Delicious Links and over 6,400 Blog Reactions pointing to the site...I'd say so.

One way to tap into social bookmarking is by using a service such as AddThis or SocialMarker (as found at Jason Falls SocialMediaExplorer site...can you find the bookmark button)

An example of AddThis comes from fellow Iowans CyberNetNews. As you mouse over a bookmark button, a tooltip-type pop-up appears:

Cybernetnews_2

Rather than just pass this (opportunity) up as a passing fancy, get intelligent about social bookmarking and employ it on every page of your site.

Related Posts:

- Video: Social Bookmarking in Plain English
- The Social Bookmarking Faceoff Reloaded
- A Complete Guide to What is Social Bookmarking Part I | Part II

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83452ceb069e200e54eee62da8833

Listed below are links to weblogs that reference Social Bookmark Intelligence:

Comments

Hard to believe Mike Sansone himself found something he didn't already know on my site! Thanks for the credit.

Thanks for the mention of my blog post.
I liked your blog. Keep visiting.

The comments to this entry are closed.

« Is your competition luring you off-track? | Main | Customer Service is a Trickle-Down Proposition »

Technorati Bookmark: Social Bookmark Intelligence

This site is intended for informational and conversational purposes, not to provide specific legal, investment, or tax advice.  Articles and opinions posted here are those of the author(s). Links to and from other sites are for informational purposes and are not an endorsement by this site’s sponsor.